About
Founded in 2023...
After working more than 20 years in different Marketing & Business Development jobs at some great companies, Mark van Heijningen decided to share his passion for marketing and customer experience – but now as contractor.
“I am very much looking forward to supporting growing companies with smart marketing.”
Mark van Heijningen
Expertise Areas
Demand & Lead management.
Understanding the real customer needs and making the right engagement at the right time, is both an art as an science.
Example programs I ran at Autodesk: Lead challenge, Focus accounts, ABM at scale. At SAP: lead optimization for SAP Channel Partners, Marketing sourced opportunities. I Introduced lead generation activities at customer events at KPMG.
Sales & Marketing collaboration
In B2B environment there are typically no marketing results without sales collaboration.
With my accountable approach and business acumen, I easily connect with sales (management) and formalize engagements. To ensure that marketing efforts are jointly prioritized, leads are not lost, and the marketing plan is constantly being optimized.
Team management
I like to work with numbers but love to work with people. Getting them at their best while making sure that team objectives are met.
The base of my style is rooted by the situational leadership model. Balancing between coaching, mentoring, and instruction depending on the context of the individual and task at hand. Direct reports recognize my drive to support their development.
Meet our team
Marketing van H was founded in 2023 by Mark van Heijningen, after having worked more than 20 years in small, mid-sized and large enterprises.
Based on our network we can scale different assignments with respective experts – as needed.
From our customers
…
" ..."
Z
Manager
" ..."
X
Sr. Manager
